by Cheri Cowell
Do you consider yourself an expert? As speakers and writers, like it or not, we are seen as experts. Wearing the expert mantle takes some getting used to, but if we want to carry the message that’s been placed in our hearts into a world full of “experts” on just about everything, we need to get comfortable fast. Here are some things to consider in hanging your expert shingle out.
Experts Are Seen and Heard
First, experts are seen and heard in a variety of places. They are seen on television, in magazines, and online. They are heard on radio, TV, and at conferences. Experts have websites and books and articles. Experts speak and write on their topic. Have I described you? Consider expanding your arena if you’ve got limited exposure.
Experts Are Quoted
Second, experts are quoted. If you’ve written and spoken on a topic, you can be quoted. You are an expert. Register at these sites so you can be the next “expert” quoted: expertizing.com, PRLeads.com, and AuthorsAndExperts.com (paid service).
Lastly, experts speak. And if they are also Christians, they believe the message they have to share can change people’s lives. Now don’t confuse the word expert with know-it-all. No one wants to hear from a know-it-all Christian, but if you’ve published your message in an article or book, then you know more about that subject than the average person. You are, therefore, an expert. Register at this site to let others know you are an expert speaker: ExpertsWhoSpeak.com.
Becoming a ‘Subtle’ Expert
The above suggestions are more “out there,” but there is a way to be more of a subtle expert. In today’s world, this approach may win more fans than you can signing autographs. We are bombarded today with experts touting their knowledge. You and I are just as turned off by it as our readers are. Perhaps this is why we shy away from calling ourselves an expert. We don’t want to be seen as “one of those people.”
So what is the answer? It is called Community Sharing. It is done through message boards and groups, where like-minded people gather online to share with each other. Here are the steps to be a part of a sharing community.
- First, you need to understand it is a community. So you are not joining the community as an expert, but rather as someone also interested in the topic at hand. When you join, I suggest you simply lurk for a while. That’s right, lurk. Hang out and listen; get a feel for the lay of the land.
- Next, when you feel compelled by someone’s need, offer your knowledge, your advice, and/or your words of encouragement. Remember, you are one of them, so come along beside them and offer your gifts as someone who’s been there and who understands.
- Now, this is the magic–how to turn this into a subtle expert pitch. You will need to set up your profile, signature, or avatar (Google and Yahoo profile) to include a link to your website. Thus, when you give away great advice or just the right solution that helps someone, readers will click on your website in your signature to learn who you are. They don’t see this as “one of those” people selling themselves, but rather as someone who served them and who they want to get to know.
I liken this to the “Jesus way” of hanging out with sinners and meeting their needs. In community sharing, we are simply being Jesus in a broken world. When you meet their needs, they will want to know more and your more is where your expert status is developed on your website.
A couple of places to find boards and groups:
Whether you are a more traditional expert who is seen and heard, who is quoted and speaks, or a subtler expert who seeks to serve, don your expert mantle and get out there with the message God has given you. There are so many “experts” in the world with many messages, may your message be the one that points others to the One who is the real expert they seek.
Cheri Cowell, owner and publisher of EABooks Publishing, is passionate about helping others see God’s Word come alive, and she is excited to expand that mission by helping fellow authors take advantage of the new publishing trends. Says Cheri, “Whether your vision is e-books, print, or audiobooks, we can help you expand your reach with the message God gave you.” Cheri maintains a busy schedule teaching at Christian writers’ conferences. For a list of where you can meet or hear Cheri, or learn about publishing your own books visit http://www.eabookspublishing.com/